Augmented reatlity "Valentine's day" app
Starbucks' latest exploration was into augmented reality, which is the use of digital information to enhance real world environment.
They created a Starbucks Cup Magic app that allows users to send and receive virtual Valentine's Day messages. All customers had to do was download the app from the Apple App Store or Android Market, use it to scan of other their limited edition Valentine's themed cups and watch the cup come to life.
Users could share the "magic" with coworkers, friends, family, neighbors, teachers and more. They could also use to app to share a Starbuck's Card eGift.
Click this link for more information: http://www.starbucks.com/coffeehouse/mobile-apps/starbucks-cup-magic
They created a Starbucks Cup Magic app that allows users to send and receive virtual Valentine's Day messages. All customers had to do was download the app from the Apple App Store or Android Market, use it to scan of other their limited edition Valentine's themed cups and watch the cup come to life.
Users could share the "magic" with coworkers, friends, family, neighbors, teachers and more. They could also use to app to share a Starbuck's Card eGift.
Click this link for more information: http://www.starbucks.com/coffeehouse/mobile-apps/starbucks-cup-magic